Pro
We explored concrete as the visual language for the “bedrock” for Pro side, pairing it with a cool-toned color scheme to evoke a sense of calm and stability.
Early Form Explorations
The challenging part was ensuring that “Pro” could fit seamlessly across all platforms while still conveying a powerful, sharp, and steady presence.
Art
We explored more fluid and dynamic forms, inviting top studios and artists to create imagery that represents the freedom and flow ProArt empowers.
Products lineup Styleframes
When the products were introduced, we chose to minimize the concrete forms so they would not overshadow the products, while still retaining a sharp and powerful presence.
Application Result
Product lineup applications by different artists following the "Bedrock" visual
The look was later applied consistently across both online and offline content.
