CHILDREN CHIU
Background
Tencent SSV (Sustainable Social Value) is an initiative by Tencent that focuses on social responsibility, technology for good, and sustainable development. For this brand identity video, I was invited to contribute as part of a larger team at Whitelight Motion studio. My responsibility was producing two key scenes: one centered on the “Little Red Flower” charity initiative, and another illustrating how technology is empowering rural communities.
Concept
The core idea was to highlight the SSV logo as a visual anchor throughout the video, illustrating how SSV makes an impact across diverse fields. Each transition introduced a different setting and style, yet the consistent logo placement reinforced the brand identity and ensured visual continuity. Since the SSV logo is a triangle, we integrated this geometric motif into every scene, subtly reinforcing the brand’s visual language. This approach not only enhanced the storytelling, but also strengthened the audience’s connection with the SSV initiative.
The Little Red Flower is the signature icon of Tencent Charity, representing acts of kindness on the platform. Its playful, hand-drawn style conveys a sense of warmth and positivity.
For this project, we reimagined the Little Red Flower by blending its friendly character with the SSV logo’s triangle arrow. Through scattered petals and a blooming animation, we expressed how kindness spreads outward, reflecting SSV’s spirit of giving.
Early Explorations
For another scene, we wanted to capture how the gentle wind of SSV brings new life to rural areas, guiding technology, talent, and opportunity back into the community.
A soft breeze drifting through the countryside, gradually building towers of innovation and growth. Through this visual narrative, we highlight the hope, connection, and positive change that SSV inspires in these villages.
CREDITS
- Client
- Tencent
- Agency
- Whitelight Motion
- Director
- Rex Hong
- Designer
- Children Chiu
- Animator
- Children Chiu
