MSI Product Launch 2021 - Opening Film

Client

MSI

Agency

Hui Kai Su

Role

Key Visual Design, Design, Animation, Simulation

Background

In 2021, with most product launches going online because of COVID-19, I was invited to create the key visual for MSI virtual event. My role was to define the look for how people become digitalized. At that time, everyone was staying home and craving connection, so the project focused on showing how MSI brings people together through new digital experiences.

Concept

The film shows how everyone faces invisible boundaries, social pressures and the pandemic keep us apart, but inside, passion still burns. As online interactions grow more diverse, people’s forms blur, revealing vibrant inner worlds and breaking free from limits. The main character digitalizes, racing through symbols of technology, finally arriving in a boundless virtual world. This is the gateway MSI creates, welcoming everyone into a new digital era.

Impact

The opening film with the event has over 3.1 million views on MSI’s YouTube channel, underscoring its widespread audience engagement.
It earned a nomination in the Events Live Event Graphics category at the 2022 Motion Awards.

MSI Product Launch 2021 - Opening Film

Client

MSI

Agency

Hui Kai Su

Role

Key Visual Design, Design, Animation, Simulation

Background

In 2021, with most product launches going online because of COVID-19, I was invited to create the key visual for MSI virtual event. My role was to define the look for how people become digitalized. At that time, everyone was staying home and craving connection, so the project focused on showing how MSI brings people together through new digital experiences.

Concept

The film shows how everyone faces invisible boundaries, social pressures and the pandemic keep us apart, but inside, passion still burns. As online interactions grow more diverse, people’s forms blur, revealing vibrant inner worlds and breaking free from limits. The main character digitalizes, racing through symbols of technology, finally arriving in a boundless virtual world. This is the gateway MSI creates, welcoming everyone into a new digital era.

Impact

The opening film with the event has over 3.1 million views on MSI’s YouTube channel, underscoring its widespread audience engagement.
It earned a nomination in the Events Live Event Graphics category at the 2022 Motion Awards.

MSI Product Launch 2021 - Opening Film

Client

MSI

Agency

Hui Kai Su

Role

Key Visual Design, Design, Animation, Simulation

Background

In 2021, with most product launches going online because of COVID-19, I was invited to create the key visual for MSI virtual event. My role was to define the look for how people become digitalized. At that time, everyone was staying home and craving connection, so the project focused on showing how MSI brings people together through new digital experiences.

Concept

The film shows how everyone faces invisible boundaries, social pressures and the pandemic keep us apart, but inside, passion still burns. As online interactions grow more diverse, people’s forms blur, revealing vibrant inner worlds and breaking free from limits. The main character digitalizes, racing through symbols of technology, finally arriving in a boundless virtual world. This is the gateway MSI creates, welcoming everyone into a new digital era.

Impact

The opening film with the event has over 3.1 million views on MSI’s YouTube channel, underscoring its widespread audience engagement.
It earned a nomination in the Events Live Event Graphics category at the 2022 Motion Awards.